On August 17, more than 100 community members came out to Midland College for the official start of the 2017 Annual Campaign. First of all, I want to say thank you to those in attendance! Your enthusiasim and support was the perfect way to kickoff this camapign year. For those who were not able to join us, I want to share the goal and mission behind the campaign this year.
This isn't a typical year. United Way of Midland is celebrating 70 Years of Changing the Story. We want to celebrate that milestone, but we also want to challenge our community to help us serve the community for another 70 years. The goal to raise $3 million is not new. It has been done before, and with your help, we can reach it again. You may ask why this goal is important, and it all comes back to changing the story for the thousands of people in Midland. The money raised during the campaign stays right here in Midland, funding 55 programs in health, education, and self-sufficieny. When we don't reach our goal, the funding for these programs must be cut, and less people are able to change their story. But with your help, United Way of Midland can.