What is a campaign?
A campaign is an opportunity for individuals, families, organizations, and companies to give back to their community through a short-term fundraising effort. Each year, from August through March, United Way of Midland staff and volunteers work together to raise funds that power our work year-round.
The majority of funds raised come through workplace or employee campaigns, bringing United Way directly into businesses of all sizes, sectors, and industries to invite employees to invest in their local Midland community. Workplace campaigns do more than raise money; they foster a sense of connection between employees, their workplace, and the broader community they call home.
United Way of Midland currently collaborates with 20 partner agencies to drive meaningful change across Midland, Martin, and Upton Counties through programs focused on health, education, and self-sufficiency. Campaigns are a powerful way to share that work and introduce new initiatives with employees across our community.
Why Run a Workplace Campaign with United Way?
Like your business, United Way is built on partnerships, goal-setting, efficiency, and accountability. Here's why teaming up just makes sense:
- Your dollars stay local. Every contribution made through a United Way campaign is invested right here in Midland.
- It's a sound community investment. Our deep knowledge of local needs ensures your employees' contributions go where they're needed most.
- We do the heavy lifting. United Way will help you build a customized campaign that reflects your company's values — and provide training and support for your fundraising team every step of the way.
- Giving is easy and flexible. Options like payroll deduction and electronic pledging make participation simple and affordable for employees at every giving level.
- Your donors get recognized. Special recognition is available for donors giving $1,000 or more annually, as well as recognition tied to employee gift averages.
How It Works:
Campaigns are run internally by your team, with as much or as little support from United Way staff as you need. Companies can choose to have a United Way staff member present, invite a local community partner to share their story, or keep it entirely in-house. Many organizations make it fun with internal contests, incentives, and themed campaign days!
At the heart of every successful campaign is an Employee Campaign Coordinator (ECC), a volunteer within your organization who plans and champions the effort. ECCs are the backbone of our campaigns, and we're proud to support them every step of the way.
Ready to Get Started?
We'd love to partner with you. Contact Candice Escamilla - Campaign Manager at 432-685-7716 to schedule your campaign today.