An Initiative is a Collaborative effort with 3 or more partners that addresses an identified United Way of Midland Community outcome in one of the three Focus Areas: education, self-sufficiency and health.

United Way knows how critical it is for children to succeed in school. The Club Read initiative began in 2013 to keep children engaged and reading during the summer, to prevent summer reading loss. In the summer of 2021, 244 students participated in the Club Read program. The United Way of Midland collaborated with the Boys and Girls Club of Midland, Casa de Amigos, and Opportunity Tribe. Over 2,100 new books were ordered and delivered to the children participating in the Summer Reading programs. By the end of the summer, 96% of all students who completed the Club Read pre and post-test maintained or improved their reading levels.