An Initiative is a Collaborative effort with 3 or more partners that addresses an identified United Way of Midland Community outcome in one of the three Focus Areas: education, self-sufficiency and health.

Club Read:

United Way knows how critical it is for children to succeed in school. In the summer of 2016, over 250 students participated in the Club Read program. The United Way of Midland collaborated with the Boys and Girls Club of Midland, Casa de Amigos, Midland Fair Havens, and Unlock Ministries Fun Academy. Over 1,800 books were ordered and delivered to the children participating in the Summer Reading programs. By the end of the summer, 97% of all students who completed the Club Read pre and post-test maintained or improved their reading levels.

Ready to Read, Literacy Liaison: 

Formerly known as Ready to Read, this program has evolved into a fulltime Literacy Liaison position. The Literacy Liaison is assigned to Pre-K and Kindergarten students at Crockett Elementary and works with individual students and in small groups to read and teach fundamental reading skills such as text concepts, print concepts and phonetic awareness. As of March 2017, the assessment data show that 62% of Crockett Kindergartners are on grade level and 13% are above. The United Way of Midland Women’s Leadership Council, The Midland Independent School District Foundation, and Crockett Elementary School launched this exciting reading project in the Fall of 2013.

Families Forward- Transitional Housing:

In collaboration with Family Promise and United Way of Midland, Families Forward Transitional Housing opened doors to it's first family on December 20, 2013. Since that time, nine families have been enrolled in the program, five of which have graduated from the program. Of these families, the average income while in the program rose $13,575, while the average debt reduction equaled $7,295.