An Initiative is a Collaborative effort with 3 or more partners that addresses an identified United Way of Midland Community outcome in one of the three Focus Areas: education, self-sufficiency and health.

United Way knows how critical it is for children to succeed in school. In the summer of 2018, 346 students participated in the Club Read program. The United Way of Midland collaborated with the Boys and Girls Club of Midland, Casa de Amigos, Midland Fair Havens, and Unlock Ministries Fun Academy. Over 2,100 new books were ordered and delivered to the children participating in the Summer Reading programs. By the end of the summer, over 80% of all students who completed the Club Read pre and post-test maintained or improved their reading levels.

ReInvent: Choose to Succeed is a mentoring program at Coleman High School. It's purpose is not just to help students succeed academically, but to succeed in life.  For some students who have made poor choices, this may require them to “reinvent” themselves by smart choices leading to success rather than surrender to destructive decisions. With the help of trusted mentors, these students can think through the challenges of life and “boom” instead of “bust.” ReInvent was birthed out of a conversation between Agape Counseling Services and Educate Midland. Other collaborators helping to make it possible are MISD, the Warren Foundation, Midland Memorial Hospital, UTPB, and former Mayor Wes Perry.