Program Funding

Community Engagement, Program Funding:

Community Engagement is a strategically targeted approach to guide United Way of Midland to make meaningful and measurable improvements in the lives of people in our community. All program funding awarded through the Community Engagement - Program Funding process are three-year multi-year funding. Community Engagement outlines two funding strategies that help transform our community:
1. Request for Proposal (RFP): is for organizations applying to provide 2-Gen Pathways for Families Initiative - Social, Health, & Well-Being services. This process assumes zero-based funding and all requests are reviewed competitively and without considerations to prior or current funding. 
2. Request for Continuation of Funding (RCF): is for organizations currently receiving program funding in the areas of Self-Sufficiency or 2 Gen: Education Success. Both are required to complete the RCF. All requests are reviewed with consideration to prior or current funding. Note: Allocations are not guaranteed and are subject to change based on campaign funds availability and panel review/evaluations. 
The following requirements must be met in order for a program to receive funding through the Grants Process:
  • 501(c)3 Nonprofit
  • The proposed program must be a Health and human service organization serving Midland County
  • Governed by a local volunteer board
  • Fiscal agent must have audited financials
  • The proposed program must align with at least one of United Way of Midland’s Community Impact Focus Area Goals

United Way of Midland does not fund:

  • Organizations that discriminate based on race, ethnicity, national origin, age, religion, gender, or sexual orientation.
  • Political causes, candidates, organizations, or campaigns. 

Upcoming 2-Gen Pathways for Families Initiative Timeline:

  • Education Success (2023)
  • Social, Health, and Well-Being (2024)
  • Workforce Development (2025)

United Way of Midland Letter of Intent Application: Opens November 6, 2024

Letter of Intent for 2024 Program Funding Cycle (2 Gen: Workforce Development)

The United Way of Midland Letter of Intent application will open on November 6 for the 2025 program funding cycle. The Letter of Intent application is the first step in the Request for Proposal (RFP) process. It is available to a wide array of diverse community organizations offering programming to benefit the community in 2 Gen: Workforce Development. Collaborative applications are encouraged.

Qualifying organizations must outline their programming to demonstrate how it will align with the United Way of Midland's 2 Gen: Workforce Development outcomes. Programs that most closely align with United Way of Midland’s mission and meet the criteria will be invited to apply.
Letter of Intent applications will be available via an online application (available here on November 6), and submissions will be due on December 5, 2024, by 11:59 pm. NOTE: A letter of intent submission does not guarantee being invited to apply for a grant.

If you have any questions or need additional information before submitting a Letter of Intent application, please get in touch with the Director of Community Engagement by calling (432) 685-7714. 


2. Grant Release: Tuesday, January 9, 2024
3.  Software and Grant Application Training: Training is optional but highly encouraged for Social, Health, & Well-Being (2-Gen) applicants. Note: Applicants only need to attend one training. 
  • January 10, 2024, 10:30am - 12pm
  • January 11, 2024, 11:30am - 1pm
(The 2024 2 Gen: Social, Health, and Well-Being Training recording can be requested by emailing
4. Proposal Submission Deadlines: Complete Application Packets (online via the e-C Impact - Grant Portal) must be submitted by 4:30 pm on February 9, 2024.
5. Agency Site Visits: Social, Health, & Well-Being (only) site visits may take place between February 19 - March 31, 2024. (excluding: March 11-15, Spring Break)
6. Award/Non-Award Notifications: Notifications will be sent via postal mail or emailed between late April through early May. 
NOTE: This timeline is subject to change.
Please contact Michelle Evans at 432.685.7714 or to request more information.